Brand Activations & Product Launches

We move beyond the expected. From flavour-led food and thoughtful styling to elevated service and seamless delivery, every detail is designed to support your brand vision. Acting as a natural extension of your team, we craft immersive experiences that go beyond the plate, creating moments for connection, celebration and meaning long after the event ends.

Tag Heuer X Rizer

A 130-pax private dining experience in Toorak, hosted within a private home booked as an event space, set the scene for a precision-driven celebration during the 2025 Formula 1 Grand Prix.

Partnering with TAG Heuer and Rizer, Cookes curated an elevated, restaurant-style experience designed to match the energy and pace of race day.

High-impact flavours were delivered with meticulous service timing, ensuring every moment felt dynamic yet refined, from arrival canapés through to late-night supper.

With performances by Vera Blue and Peking Duk and a bespoke Belvedere 10 cocktail anchoring the evening, the event balanced polish, performance and pace, capturing a sense of momentum that carried through every detail.

A tray of six glasses of champagne being carried by a server at an outdoor event during sunset. The background is blurred with trees and a person walking in the distance.
Dimly lit room with a neon sign that reads 'TAG HEUER' on the wall, bar counter with glasses, and tables in the foreground with a lamp and chairs.
A woman with long blonde hair in a purple, ruffled, dramatic gown with puffed sleeves stands outdoors at night next to a large tree. She is illuminated with red lighting, creating a striking contrast with the dark background and the natural surroundings.

Harriet Home AU & Vera Wang

An intimate 30-pax lunch hosted at the private Hawthorn home of one of the brand’s founders marked the launch of luxury bed linen brand Harriet. Designed as a refined, sit-down experience, the event brought together thoughtful food, beautiful surroundings and a sense of quiet indulgence.

Guests were welcomed with canapés before settling in for a plated main of pan-fried John Dory with celeriac purée, lacinato kale and beurre blanc, finished with a delicate herb and floral salad. Dessert followed in the form of a quince tarte tatin with vanilla ice cream and toasted hazelnut praline.

Styled by Ed & Ed Studio, the setting felt warm, layered and considered, creating a launch that was understated yet impactful, and perfectly aligned with the brand’s sense of luxury and craft.

Elegant wedding reception table with white floral centerpieces, tall white candles, and place settings, set against a backdrop of white curtains.
Elegant wedding reception table with white floral centerpieces, tall white candles, and place settings, set against a backdrop of white curtains.
Two hands holding plates with desserts. The desserts are topped with whipped cream and sprinkled with crushed nuts or cookie crumbs. The background shows a blurred figure and a table with white linens and candles.
Two hands holding plates with desserts. The desserts are topped with whipped cream and sprinkled with crushed nuts or cookie crumbs. The background shows a blurred figure and a table with white linens and candles.
A gourmet appetizer with a small piece of bread topped with pesto, microgreens, edible flowers, and purple flower petals on a white plate.
A gourmet appetizer with a small piece of bread topped with pesto, microgreens, edible flowers, and purple flower petals on a white plate.

  • Yes, across fashion, beauty, automotive and lifestyle brands, from intimate press previews to large-scale activations.

  • Yes. Menus, styling and presentation are built to reflect your brand world and the story you want guests to taste.

  • Regularly, as a seamless extension of your team and your client vision, from concept to the final canape.

  • Roving canapes, bowl food, grazing, seated dinners and bespoke concepts, tailored to the moment.

  • Your chosen space, or we recommend from our trusted venue partners across the city.

  • Share your brief through our contact page and we will shape a concept, tasting and full plan.

  • Yes. Concepts can be built around a product, a campaign, a colour palette or a single ingredient, so the food carries the brand rather than sitting beside it.

Frequently Asked Questions